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01.
The process of creating great digital work is closer to game development, software development, or movie making than it is to advertising.
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02.
The digital space is more fun and more challenging than any other creative business.
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03.
f you don't create something consumers want, you're bothering them. Shame on you. P.S&ellips;.they don't want ads. Ever. No, not even then.
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04.
Digital creatives are the best conceptual thinkers. We have to be, because there's no 30-second or 8.5 x 11 formula in which to put everything.
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05.
A great idea isn't enough. The execution and the finish have to be beautiful, too.
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06.
The new "creative team" better include tech, or you'll fail. Probably a strategic mastermind, too.
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07.
There's no point in funneling beautiful copy and design into something that-we know, in our heart of hearts--no consumer would ever use. What a waste
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08.
Leaders let people do their jobs. Let the UX experts do their thing, and same with the tech folks, the research folks, and the account folks, and writers and designers, too
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09.
"Creative" does not equal "difficult." Usually. Sometimes it does. And sometimes it's worth it. But not always.
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10.
Anything is possible, with enough time, effort, or money.
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11.
If I want to be good at my job, I need to have a creatively rich life outside of work, too. From gaming to music to film, other projects feed what I do on the job.
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12.
You stopped reading awhile ago.
I might be wrong.
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